Ruca Malen is an Argentinian winery whose goal is to be seen as a brand for free-spirited people willing to try new things, to explore, to never stop being curious.
For the launch of Ruca Malen Extra Bruit, the task was to create four visuals where the brand’s concept and platform “Stay Curious” was evident.
Taking this concept as a starting point, I built 4 sets where the product “lives” in worlds related to curiosity, exploration, observation, traveling, etc.
This campaign ran on Argentina’s main newspaper “La Nacion” several magazines, web and outdoor media.
Client: Grey Argentina
Creative Director: Lisandro Cardozo
Art direction / Set Design :Daniel Forero
Photography: Daniel Forero/Marco Rochas