MILLY (by Michelle Smith) wanted to rebrand their advertising and communications to reflect the attributes of their new collections: Edgy, irreverent, bold and colourful. 

We created a campaign consisting of over 400 images and animations.

The images below are only the ones I created together with Jessica Walsh for both the main campaign and social media.


Design Studio: Sagmeister & Walsh

Creative Direction: Jessica Walsh, Stefan Sagmeister

Concept/Lead Design (main campaign): Jessica Walsh, Daniel Forero, Matteo Giuseppe Pani.

Social media: Jessica Walsh, Daniel Forero, Matteo Giuseppe Pani, Aron Filkey, Olivier Charland, Angela Iannarelli, Dennis Adelmann

Make up: Anastasia Durasova

Photography: Henry Hargreaves, Aron Filkey, Oliver Charland, Daniel Forero.